Over the last twelve months we have seen Google play hard and punish the big guns such as confused.com, moneysupermarket.com and most recently gocompare.com. Google has definitely slammed its foot down when it comes to price comparison sites.
These sites are the so called big shots of the SEO world (well...the SEO uk) but over the last few months, most notably moneysupermarket.com has been hit hard, not by Google, but websites such as moneyexpert.com. It wasn't long ago that moneysupermarket.com was the king of SERPS but that crown has now been officially stolen.
Looking closer at moneyexpert.com and we can see where their success comes from. Can we call it success? A successful link building strategy? Well, unless they had half of England's population take some time out to link build for one link to moneyexpert.com, then I'd like to question their methods.
As some of us know, Yahoo does have one feature more useful Google called 'Yahoo site explorer'. This little explorer works hard to try and keep up with moneyexpert.com and track all its backlinks, all 24 million of them.
A blog I came across today through sphinn called googlespam covers similar questions to mine.
How can moneyexpert get 24 million backlinks.
Well, here's the answer.
You sign up to digital point and tnx and hey presto! Millions of backlinks.
Well perhaps not that simple, they guarantee you all these links in return for a link on your site, but moneyexpert don't have these common links, the reason is a simple one. They've either used a secondary website to host the links and point all incoming to moneyexpert or they just flashed the cash. Perhaps the second answer is the safer one, 24 million links bought by moneyexpert. How do I know, well, why doesn't anyone else linked to digital point achieve this many links?
How do I know moneyexpert get all their links from digital point? Again, simple, every single backlink website contains a tracking pixel that points towards digital point. I've not been through them all but I'm 99.9% sure that they all come from there.
So what does mean? Is it just a genius method of SEO, or are the Googlebots just getting a bit lazy and not handing out any punishments.
If you know Matt Cutts, please send him here and kindly ask him to ask my questions.
